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I'm Flavia Piendibene, founder and CEO of Altoricamo and creator of the Armonia project. My green business is here to make a revolution about wedding dresses thanks to modularity, My intention is to make their production and their use more sustainable, thanks to a made-to-order system that allows to enhance the made in Italy and the SMEs involved in the bridal sector, avoiding wastes of time,money and fabrics, in order to reduce the environmental impact. The gowns of the Armonia line are made to measure and customizable,their modern but romantic design allows them to be reused, because they can be disassembled after the wedding. So you can customize them as you want and then you can re-use your beautiful corset with your favourite jeans, or you can re-wear the leotard with a jacket. The skirts can be easily shortened, because they are already separated from the top, so it's easy to modify them and give them a new life. I am a designer, but also a seamstress and an embroiderer and I know how much work there is behind the creation of a garment. In my life I have observed many unpleasant situations related to the bad quality of clothes and to the exploitation of tailors in the fashion industry. My goal is to create a beautiful, quality, traceable product, made in Italy , as more ecological as possible, but also ethical. My supply chain will enhance italian craftsmanship and its incredible quality. I want to create a connection between small artisanal realities and shops. So the re-sellers will be able to offer to their customers the possibility of an exclusive and unique, handmade garment, very different from a mass-producted bridal gown. Thanks to Stand-UP I was able to improve and I am currently improving many aspects of my project: from fabrics selection to the definition of the entire supply chain, up to shipments and waste disposal. Currently I am in a business incubation program, thanks to which it will be easier for me to access to national and international markets, as I am followed by an expert trainer who is helping me to improve the the service and the product, to raise them to the next level. The activities made me improve not only my business but also my mindset about sustainability. I feel very lucky to have this incredible occasion of growth. I am sure that with the support of Stand-UP I will be able to get where I want to be. So thank you Stand-Up! It will be a pleasure for me to change the world together.