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Identify top influencers within a category and analyze how the content offers value to the audience Evaluate what works well for top channels and use the information as high-level themes and best practices for content creation. Since channels have different levels of resourcing, be practical in your evaluation and application What are top creators within the category known for and what do they do well? Does the channel’s content focus on educating viewers? Entertaining viewers? Inspiring viewers? Does the channel employ one type of content strategy or does it exhibit a mix of content strategies?