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For many people when asked 'what is marketing?" older people tend to respond by highlighting marketing's traditional outputs e.g., television advertisements, magazine advertising, radio and newspaper advertising. The young ones will reply instagram, snapchat, youtube reviews. While this is what customers see, it is a far more complicated process from the business and brands perspective. The following short video highlights that marketing is a process that while it keeps the customer in the center, it still has many other factors to consider when deciding what products and services to offer and how to communicate in a way that leads to sales and satisfaction from customers.