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MYSTERY Shopping. These Benefits include:- Help you improve customer service- As a mystery shopper takes on the role of a customer, he can provide information such as what is lacking in order to have complete customer satisfaction. Help you to excel in behaviour-Mystery shopper has first hand experience towards services being provided as he personally interacts with the employee available there. He can then compare his experience with others stores services to provide valuable feedback. Increased consistency-A mystery shopping program make sure that all the standards are met and hence provides substantial consistency between all the different locations. Helps to initiate rewards and incentives-Which employee doesn’t want to be recognised and rewarded? Mystery shopping program helps determine which employee deserves recognition and reward which results in increase moral and better work environment. Improves customer retention-Customer retention is very important for a long lasting prosperous business. Mystery shopping helps to retain customers as it helps in providing better services .