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MYSTERY Shopping. These Benefits include:- Help you improve customer service- As a mystery shopper takes on the role of a customer, he can provide information such as what is lacking in order to have complete customer satisfaction. Help you to excel in behaviour-Mystery shopper has first hand experience towards services being provided as he personally interacts with the employee available there. He can then compare his experience with others stores services to provide valuable feedback. Increased consistency-A mystery shopping program make sure that all the standards are met and hence provides substantial consistency between all the different locations. Helps to initiate rewards and incentives-Which employee doesn’t want to be recognised and rewarded? Mystery shopping program helps determine which employee deserves recognition and reward which results in increase moral and better work environment. Improves customer retention-Customer retention is very important for a long lasting prosperous business. Mystery shopping helps to retain customers as it helps in providing better services . Importance of Digital Marketing. Low cost: Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertisement, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less. Huge return on investment: Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques. Brand development: Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand. Precise targeting: The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business. In other words, customers get only what they ask for.