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Importance of digital marketing to the business. If you think digital marketing is a big thing think about it again. Traditional advertising doesn't have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137% backed by an even awesome 500% increase in brand using multiple digital marketing channels. It connects you with consumers on the internet. With the various tools and channels available with digital marketing, business owners can reach targeted customers who spend as much as 23% of their online time looking for information and connect with them by as many touchpoints as needed. High conversion rate. this is what business needs, opening the doorway towards success , profit generation, and business survival. Reaching out to the target audience and generating such leads from the interaction you engage in digital marketing. without such results, all your efforts would just be a waste of precious time and resources. Money saver. Digital marketing can help small business owners not only generate favorable results in terms of lead generation and new customer acquisition they can help them save on cost as well.