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Customers are said to be core customers when they are fully satisfied with the product value and services provided to them as well as when the supplier is able to maintain a quality relationship with them. These customers are flexible and considerable as they ignore small mistakes which they know, will be efficiently and quickly resolved. Having highest retention rates these customers are the most valuable assets for an organization and it is important to give special treatment to these customers. Unless and until there is major problem, these customers do not defect. Philip Kotler an American marketing author, consultant, and professor, said that imploring a better job of understanding “who” our valuable customers are and then to deeply please them, rather than trying to please everyone. It is much better to serve your Core Customer completely and fully, than to try to be everything to everyone. It will create a core market that you can please and creates a loyal fan base. The core customer value to your business is immense, so the better you understand them the better the return on your investment.