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When we first started coaching it was a brand-new industry. There were no best practices and barely anyone out there to learn from. As pioneers, we had to learn through trial and error. After over a decade in the life coaching field, we learned the hard way what worked and what didn’t. And, through extensive research, ongoing training, and working with thousands of other life coaches, everything we learned has been reinforced over and over again. The secret to success as a life coach isn’t dependent on having an expensive credential or where you got your training. The secret to success isn’t how fancy your website is, how perfect your Instagram photos are, or how much you spend on your marketing. The truth is that many of the most successful life coaches do not have ANY credentials or use complicated, expensive marketing strategies.