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2. Welcome to the new worl of TIA MARIA. All the novelties we introduce for the brand are based on the new BRAND IDENTITY of Tia Maria that is based on the bold statemtn to be ONE OF A KIND. It wants to embdodie the values of the urban and street culture, being inclsuive, brave, modern and dynamic. The sleek and sinous bottle, with its virbant signature, also express the Unique product benefit, of premium ingredients, inspired to the world of the modern coffee bar, diverse expeience. In the same way, Tia Maria wants to be a social and contemporary liqueur choice. In this way Tia Maria targets the social exploreres, conncected with the city, who recognixe uniqueness and authenthiciy as key values 3. Welcome to the new world of TIA MARIA. Tia Maria brand changed a lot in the last years. All the changes, indeed, are based on the new BRAND IDENTITY of Tia Maria that is based on the bold statement to be ONE OF A KIND. 4. The Tia Maria brand identity aims to re-define and affirm the brand character and personality. It embodies the values of the urban and street culture, wanting to inclusive, brave, modern and dynamic. And in this way, speak to the new relevant target of younger, cool and urban people. 5. The sleek and sinous bottle, with its virbant signature, express the Unique product benefit, of premium ingredients, inspired to the world of the modern coffee bar, diverse experience. In the same way, Tia Maria wants to be a social and contemporary liqueur choice. 6. The ONE OF A KIND communication and platform works perfectly on Social and Digital, and embodied by the influencers and artists choosen to represent the new identity of Tia Maria. 7. As said, Tia Maria shift from the niche positioning of a traditional coffee liqueur, to a modern indulgent experience. More open-minded, it addresses new areas for innovation to explore. 8. And so, 2021 is the year of the real breakthrough innovation for Tia Maria, introducing Tia Maria Matcha cream 9. And now we have the opportunity to do even better. 10. How Tia Maria Mactha is connected with Tia Maria coffee? Leveraging the concept of modern coffee shops, Matcha is an ingredient that quickly entered in the mainstream, urban culture. As Tia maria coffee, address the new trend of cold brew, premium quality, so Tia Maria matcha represents an alternative, containing caffeine due to the natural green tea extract present in the product; it is indulgent yet fresh, a totally new way to think to the liqueur drinking. 11. Matcha is a trend that consistently show up on the mainstream and trend setting magazines, as high street fashion brands like zara, or as new procuduct launch of mainstream brands like for Dunkin. 12. And new matcha shops are opening in the main cities….from US, to Sydney, going through London, Paris and Milan, the cool bars are addressing the demand of Millennials and Gen Z for new authenithic experiences. 13. That’s way, TIA MARIA MATCHA HAS A HUGE POTENTIAL TO UNLOCK. Consumers research say that too: 83% OF CONSUMERS LIKED Tia Maria Matcha recipe and 77% WOULD BUY IT. From a commercial perspective, it could be able to deaseasonalize Tia Maria consumption, as almost half of the consumers, would consume Tia Maria Matcha on summer, and the rest sees it as a all year round launch. Moreover, Tia maria Matcha represents another step in building a brand the is considered MODERN, DIFFERENT, COOL, and UNIQUE 14. It is a incredible product with a great taste: 88% would consume it neat or on the rocks. And to make the experience of drinking Tia Maria Matcha even more special and engage, here the introduction of a PERFECT RITUAL. The mix of matcha and sugar on the rim of the glass, is a simple, but well know garnish for cocktail lovers, perfect to enhance the final experience of Matcha. 15. But, we also thought to an effective way to introduce TM Mathca not only for the cocktail lovers, but also for the on premise channel. We leverage an ownable cocktail, the espresso martini, making a delicious twist, mixing TM matcha with vodka. Easy, and delicious 16. And talking about bars, here some ideas to create a perfect Matcha-counter. Tia Maria Matcha can be really intriguing with his pastel green color, and a interesting cocktail ingredient thanks to the balanced taste, the smooth texture and the tea finish. 17. So where are we now? Tia Maria Matcha first launched successfully in Holland, and already listed in US, Canada and UK, but we expect more listings are coming from Uk, Canaries, Japan and Mexico, Australia. And several more countries have the opportunity to introduce Tia maria matcha, not the only ones who already built Tia Maria as a brand, but also the ones in which it would be possible to enter the category thanks to Tia Maria Matcha….green will be spread around the world! 18. Like Holland did with secondary display, shelf visibility where the key visual is able to create an incredible glance, with this beautifull green that makes the white bottle to stand out more. 19. To support the launch, reinforcing the introduction of Tia maria matcha as persistent part of the new Tia brand platform, it now becomes part of the film of Tia Maria. Once again, thanks to a new character, the new launch of Tia Maria Matcha completes the story begun in 2020. 20. As we reached very positive results with the new creativity of 2020, this will be leveraged again to introduce the novelty. Indeed, the brand profile changed versus 2019, making Tia Maria still a high quality brand, but this time more suitable for young people, that is also changing and evolving, decreasing the perception of a traditional liqueur. 21. About 30% of the respondents think that Tia Maria is a «trendy» brand, increasing the young, up-to-date perception of the brand, versus the previous creativity, The campaign contributed to decrease the number of mentsion related to «out of fashion/declining» among total population. So now, let’s watch together to the new Tia Maria film. 23. After a very first digital activation in Holland, different media strategies will occour for different country needs, supporting TV in UK and Canada, social and digital media in Holland, pushing this new film and create awereness around Tia Maria Matcha. 24. And what about Press Office? We just started to reach press in some countries and the press kit with Press Release and Imagery is available for all of you. We want to spread the news of the new Tia Maria Matcha around the world! And for Digital? We updated our web site and we have detailed products pages now and we started the communication on social. 25. We believe Influencers play an important role to increase the awareness and the right engagement around the new Tia Maria Matcha. But who are our Influencers? Talent with a unique, particular, original image, passionate about something in their life and sure they need to be interested about the beverage world. Male and Female, Young, Metropolitan.. As you can see here the first contents we created for Tia Maria Matcha but more are coming… 26. Finally, …… 27. So to recap, next year would be all around reinforce Tia Maria Matcha. Innovation is key to speak to the younger generation that look for new experience, unique and authentic product. Tia Maria Matcha is the right product at the right time – as we are for sure a first mover. And results are coming! In Holland, the launched the product first, Tia Maria Matcha is rotating 30% of Tia Maria coffee. A stunning result for a product that is so unique in the market. The strategy is to create a solid range, product innovation that last, and the new range of Tia Maria now is a more differentiated offer, we high quality ingredients and a strong positioning. 28. Finally, just do not forget the very first addition to the Tia portoflio: the ready to drink has experience an incredible growth in 2020, and looking at the starting of «normal» life, the ice coffee frappè can be the right tool to leverage for trial during events and summer activity. Made with 100% arabica and milk, together with the NITRO technology the taste experience is smooth and fresh,