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Back in the 2000s, it was an era of growth and revolution, innovations were at their peak. But brands were affordable only to a handful of people, there was a desperate need for reliable brands that were affordable. Ginger was one such innovation. Reliable and Affordable.   Mr. Ratan Tata wanted to come up with brands that were affordable to the economic segment of the country. For an easy understanding let's look at the legendary Tata Nano, the most affordable car in the history of the automobile industry.   The brand Ginger hotels were conceptualized under the guidance of  Late Mr. CK Prahalad, a well-known corporate and social strategist. The first hotel was opened in Whitefield Bangalore in the year 2004 and was named IndiOne Hotels.   The name showcased the indigeneity just like the first indigenous car of India; Tata Indica.   The name was later changed to Ginger hotels in the year 2006 because there were discussions that the name IndiOne could be a drawback for overseas expansion.   The name Ginger was coined because of its prominent association with every household in the country and the scientific benefits of the ingredient.   The initial phase of Ginger offered a room at an easy price of 999 per night. The promise was of Safety, Cleanliness, and Comfort. The response was good, and Ginger started the expansion after 2006. The brand underwent consistent upgrades over time and was 40+ hotels strong by the year 2018.   2018 was a prominent year in the growth of Ginger. The brand saw a major makeover; the Lean Luxe. Lean luxe indicates Lean Luxury which also means affordable luxury. The Brand entered the midscale portfolio with the introduction of the concept.   Four pillars of Lean Luxe are. Global and Local. Individual and collective. Work and play. Digital and Analog.   The new Ginger caters to the smart and new breed of Indian travelers who are young at heart and drive for success. The expansion saw a boom after the introduction of Lean Luxe and opened new opportunities.   To tackle the crisis during Pandemic 5G Assurance brought in the following measures; Go Contactless. Guaranteed Safety. Great F&B hygiene.  Global Social Distancing Norms. Ginger Care.   Today we stand strong and proud in the country, serving people with love and care, keeping up the hospitality of IHCL and the Reliability of TATA. Who are we? We are Ginger, a proud enterprise of Tata.