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Activity-centred design is concerned with identifying the tasks users perform with a product. Designers may attempt to judge how users will carry out their activities with a product by using logic, reasoning or rational thinking; however, in the real-world people often employ strategies and methods to problems that lack any apparent logic, reasoning or rationality. In order to provide users with the tools, functions, features and any other design element necessary to complete their tasks, designers place strong emphasis on studying the way users actually approach the problems posed in a particular domain. Unlike user-centred design, this approach is based on the assumption that the activities users are to perform with a product determine the overall user experience. Therefore, activity-centred design encourages the designer to generate products according to the users' tasks and how they will go about satisfying their aims and objectives, rather than attempting to accommodate the user. In essence, activity-centred design assumes the user will learn to adapt if the product is designed according to the intended activities and tasks. Whilst the underlying philosophy differs from user-centred design, an activity-centred design approach is no less methodical and improvements are made, following consultations, interviews and other feedback methods, during an iterative process.