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... Welcome to the new worl of TIA MARIA. All the novelties we introduce for the brand are based on the new BRAND IDENTITY of Tia Maria that is based on the bold statemtn to be ONE OF A KIND. It wants to embdodie the values of the urban and street culture, being inclsuive, brave, modern and dynamic. The sleek and sinous bottle, with its virbant signature, also express the Unique product benefit, of premium ingredients, inspired to the world of the modern coffee bar, diverse expeience. In the same way, Tia Maria wants to be a social and contemporary liqueur choice. In this way Tia Maria targets the social exploreres, conncected with the city, who recognixe uniqueness and authenthiciy as key values ... Welcome to the new worl of TIA MARIA. All the novelties we introduce for the brand are based on the new BRAND IDENTITY of Tia Maria that is based on the bold statemtn to be ONE OF A KIND. ... It wants to embdodie the values of the urban and street culture, being inclsuive, brave, modern and dynamic. ... The sleek and sinous bottle, with its virbant signature, also express the Unique product benefit, of premium ingredients, inspired to the world of the modern coffee bar, diverse expeience. In the same way, Tia Maria wants to be a social and contemporary liqueur choice ... As said, Tia Maria shift the niche positioning from a traditional coffee liqueur, to a modern indulgent experience. More open-minded the address new areas for innovation to explore. We started last year, with the new bottle and a new edition of the Tia Maria film. ... 2021 is the year of the real breakthrough innovation for Tia Maria, introducing Matcha cream ... And now we have the opportunity to do even better. ... how Tia Maria Mactha is connected with Tia Maria coffee? Leveraging the concept of modern coffee shops, Matcha is an ingredient that quickly entered in the mainstream, urban culture. As Tia maria coffee, address the new trend of cold brew, premium quality, so Tia Maria matcha represents an alternative, containing caffeine due to the natural green tea extract we use in the product ... Matcha is not a fad, but a trend that consistently show up on the mainstream and trend setting magazines, beyond mainstream brand like zara, or as new procuduct variant of mainstream brands like for Dunkin ... TIA MARIA MATCHA HAS A HUGE POTENTIAL TO UNLOCK: 83% OF CONSUMERS LIKED THE RECIPE AND 77% WOULD BUY IT. It is able to deaseasonalize the brand, as almost half of the consumers, would consume it on summer, and the rest see it as a all year round launch. But Tia maria Matcha represents an another step in building a brand the is considered MODERN, DIFFERENT, COOL, and UNIQUE ... Moreover, 88% would consume it neat or on the rocks, so the strategy is to leverage on the on the rocks consumption, introducting a PERFECT RITUAL to make the tasting of Tia Maria Matcha even more engaging. That’s why we introduce the mathca and sugar rim on the glass, a simple, but well know garnish for cocktail lovers, that enhance the final experience of Matcha ... But, we also thought to an effective way to introduce TM Mathca not only for the cocktail lovers, but also for the on premise channel. We leverage an ownable cocktail, the espresso martini, making a delicious twist, mixing TM matcha with vodka. Easy, and delicious ... And talking about bars, here some ideas to create a perfect Matcha-counter ... So where are we now? Tia Maria Matcha first launched successfully in Holland, and listed in US, Canada and Sweden, but we expect more listings are coming from Uk, Canaries, Japan and Mexico by the end of 2021. And several more countries have the opportunity to introduce Tia maria matcha, not the only ones who already built Tia Maria as a brand, but also the ones in which it would be possible to enter the category thanks to Tia Maria Matcha….green will be spread around the world! ... Like Holland did, reaching XXX stores, with secondary display, shelf visibility where the key visual is able to create an incredible glance, with this beautifull green that makes the white bottle to stand out more. ... And to support this launch reinforcing the introduction of Tia maria matcha as persistent part of the new Tia brand platform, it becomes part of the communication film of Tia Maria. Once again, thanks to a new character, the new launch of Tia Maria Matcha completes the story begun in 2020. ... As we reached very positive results with the new creativity of 2020, this will be leveraged again to introduce the novelty. Indeed, the brand profile changed versus 2019, making Tia Maria still a high quality brand, but this time more suitable for young people, that is also changing and evolving, decreasing the perception of a traditional liqueur. ... About 30% of the respondents think that Tia Maria is a «trendy» brand, increasing the young, up-to-date perception of the brand, versus the previous creativity, The campaign contributed to decrease the number of mentsion related to «out of fashio/declining» among total population. So now, let’s watch together to the new Tia Maria film. ... After a very first activation in Holland, different media strategies will occour for different country needs, supporting TV in UK and Canada, social campaign in Holland and influencers activation in USA, where it will be possible to leverage this new film and create awereness around Tia Maria Matcha. ... Finally, just do not forget the very first addition to the Tia portoflio: the ready to drink has experience an incredible growth in 2020, and looking at the starting of «normal» life, the ice coffee frappè can be the right tool to leverage for trial during events and summer activity. Made with 100% arabica and milk, together with the NITRO technology the taste experience is smooth and fresh.