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What comes to your mind when you think about Makeup? Beauty., Expression., Liberation. But what about Waste. Pollution. Environment? You probably do it automatically now – you pop your empty lip glosses and concealers into the recycling bin at home and that’s it, you've done your little bit for the planet. But is it really that simple? According to Bloomberg, 30 billion units of cosmetic packaging are produced every year, most are made for 1 time use and going straight to the landfill instead of being recycled. By 2050, there will be more plastic than fish in the ocean if we don’t do something. Now, I get you. You want to do more for the planet while still enjoying your passion for makeup. Don’t be scared, you can find a middle ground. Don’t strive for perfection, but for progress. Join the RYMup movement . With RYMup, you have all your needs in makeup fulfilled while being environmentally responsible. Every product from your favourite brands in rechargeable form, in one place and nowhere else. You’ll be welcomed in a classy makeup store with the best advices for you. You will never be guilty of consuming makeup again. RYMup – refill your makeup.