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Hi, Welcome to The Media Ant. Today we will learn more about IPL advertising on Hotstar. In this video, we have discussed the top reasons to advertise in IPL 2021 on Hotstar: 1. High Impact Advertising: The impact of Hotstar advertising during IPL is unparalleled. Advertising on IPL on Hotstar has brought an uplift of 9-10% across aided awareness, message association, brand favorability, and purchase intent. Not only this, when compared to other mediums of advertising, Hotstar IPL has brought a disproportionate amount of impact when compared to the share of spends.