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If you’ve been paying attention to social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram, and Twitter, are quickly being overtaken by video content. With the help of Influencers, these videos can rack up thousands, often millions of video views. But tracking the success of all of those videos isn’t as simple as it used to be. And it seems we're just getting started on the move to an all-video world. Cisco Visual Networking Index predicted that video will account for 80% of all Internet traffic in 2019. Furthermore, 82% of business-to-consumer marketers expect to use video content, according to the Content Marketing Institute. Social media platforms like Facebook, Instagram, TikTok, Twitter, and Snapchat host content across platforms, and each has its own method for counting views. As a result, a view on one medium isn’t necessarily as valuable to marketers as it is on another. Here’s a quick breakdown of how all the major video sharing platforms count (and charge for) views, followed by a more detailed explanation of the various metrics by the platform. A view on TikTok is counted a soon as the video starts playing in someone's feed. This is a low barrier to count a view, compared with other platforms that require a user to initiate the play or a minimum amount of time before the view is counted. Because of TikTok's algorithm, the user that sees the video doesn't necessarily need to follow the creator. If a video is deemed to be high quality and has high velocity by TikTok, it will automatically be placed into more people's feeds. TikTok users will often replay a video over and over, which can lead to a huge number of views. Additionally, users can "duet" someone else's TikTok video, which brings both videos into even more people's feeds.