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37 years ago, in 1984, Neil Postman had interestingly predicted the future world, in his book “Amusing Ourselves to Death”. His comparison between two well-known dystopian novels, “1984” by George Orwell and “Brave New World” by Aldous Huxley, fearfully depicts the world we live in today. He quotes, “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared that what we hate would ruin us. Huxley feared that what we love would ruin us.” In a world today, where social media heavily influences our way of thinking or decision making, the media no more becomes the product, but we, the users, become the product feeding the economy. At the time when social media started to infiltrate the global society, followed by the invention of Facebook in 2006, the major concern of these platforms were on how our data and information might be monitored or controlled by these limited group of people. We might have been fearing a world similar to what Orwell had imagined. However, as gradually the consequence of this phenomenon had become visible, we now understand how we indeed live in a world of Huxley’s prophecy. In the attention economy we live in today, our information itself is not as important, but rather our individual attention becomes the currency, and it is not difficult to see how this economy is distorting our society in different ways. Indeed, the internet, social media especially, had connected the world and led our planet to a single economical and cultural unit. However, there is a difference between connectivity and harmony. The internet platform has connected many people regardless of their physical location, but this has also made many people feel dislocated and confused and provoked conflicts around the world. The algorithm running behind the social media platform, automatically decides what information to present to who, when and how, which easily catches our attention. The information we receive every hour is no more a common material. We are constantly overloaded by information which are selected depending on our past individual interest, which is rapidly leading our global society to a polarized universe. Contrary to our expectations that social media and its technology would connect our society, it is today dividing and fragmentizing our world. Although the debate on all negative influences which social media has on our society has been relevant than ever, the cause and consequence are still not easy to see due to the fact how the actual system is extremely intangible and invisible. The process of generating, storing and transmitting data seems as a virtual and unphysical idea, when the physical impact which data storage has to our planet is tremendous. Every moment we access to internet, data is transferred into a physical state of radio waves, pulse of electricity or laser lights. These fragmentized information runs through the air or cables underground, or even under the ocean to be sent to where the internet lives _ Data centers. The most significant architectural typology today, is dislocated in a land somewhere in the middle of an anonymous countryside. It is a cultural landscape filled with our digital information, the home for our digital self, but is strangely absent of people. In this atmosphere, the body is no longer the dominant measure of space, instead it is the machines that occupy the space that now define the parameters of architecture that contains them. This dislocation and dismissal of human existence in data centers, are one element of how the physical impact of it is easily obliterated. The electricity use of data centers and data transmission networks accounted for around 2 percent of the global use in 2019. The electricity consumption by Facebook marked 5,140 GWph in 2019, which in a simple calculation, is equivalent to 2,000 Paris to New York flights, per hour. This is merely just the electricity use for one single company. In the past decade, many architecture professions seem to try to parasitically re-occupy their lost territory, with open-plan offices, green walls and bright colored furniture. However, these spaces do not truly re-connect our awareness to the background of the cyberworld, nor do they give us a chance to truly question our relationship with our digital self and take an action on the situation. They rather distract us with expressive displays while the machines keep programming and affecting our physical planet. In such world where the digital platform is concealing the physical phenomenon, where are neg-entropic attitude of storing and transmitting data is accelerating the entropy of our planet by physically affecting it, where we are no more using the technology, but they are using us to feed its own algorithm, what is the role of architecture? If we say architecture is the physical state of human living, and data centers are the next iconic architectural typology, how could the architecture industry contribute to this digital phenomenon?