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The mainstream media started discrediting the farmers as being misled, Pakistan-linked and separatist. But, the farmers were not discouraged with this and urged the people to boycott this biased media. They launched a private newspaper named Trolley TImes to inform the protestors about the happenings and future events. The farmer groups also used social media platforms to inform the general audience about their challenges and gathered support. They trended on Twitter with these hashtags. Punjabi Musicians who have a connect with youth published music albums to convene their support. The farm groups strongly insisting on their social identity and consistently opposed the government's incline towards the industrialists mainly the Adani Group and the Reliance Industries.